“Only you can prevent forest fires.”
There are four pithy time-tested steps for managing a crisis. They work.
Your business must perform each of these steps with empathy, urgency and honesty to recover your reputation and earn trust.
Preparation and prevention works better.
You may presume you are prepared because you run drills. Does your plan include the top three most likely crises scenarios? Was the boss involved in the planning? Does it pre-authorize all crisis responders? Does it detail the spokesperson, identify what data will be needed and outline messages that person may use?
We have tools, processes and proven methods that work.